One of the best online strategies to improve your business and conversion rates is through email marketing. However, before you start sending fantastic emails to spark the reader’s attention and curiosity, you will first need to build a mailing list – a collection of email IDs of potential customers.
The age-old tactic of gathering such leads was through the use of opt-in forms that came with an email provider. But alas, the times have changed, and the stated method has become inefficient. Now you will need to decorate your website with opt-in forms, positioned in strategic places, compliment that with page level targeting, content upgrades, trigger forms, and much more. Even A/B testing is coming out to be fruitful to determine which method is providing better results.
However, there is no need to become overwhelmed with all these technicalities. With the advent of WordPress, managing one’s website is practically a piece of cake. Just by installing a couple of plugins, you will be able to control all the functionalities we went over earlier.
So without further ado, here are some of the Best mailing list building WordPress plugins for 2017:
Thrive Leads is currently the market leader when it comes to being the most feature-rich email list building plugins for WordPress. One of its impressive features involves the option to display a different call to action linking to products for existing subscribers, whereas, offering the same subscribe call to action to new visitors.
Other than this, you will get access to features such as content locking, digital asset delivery, different trigger options, actionable reporting, 2 step opt-in forms and much more. You will even have access to over fifty premade opt-in form templates, a drag and drop editor, and many more customization options to create the perfect form.
MailChimp is one of the most well known and widely used email marketing services. This plugin is particularly created to work with the platform with seamless integration. Unlike our previous entry, this one is very minimal with features, and there lies its charm. It is a simple easy to use mail listing plugin which gets the job done.
As stated, it is very basic, but it does cover all the necessary feature and functionalities. For example, you will get registration forms, WooCommerce Checkout options, Easy Digital Downloads checkout, a tick to subscribe box, and loads more. It also integrates statistics from MailChimp directly into your WordPress dashboard.
Bloom is an email opt-in and lead generation plugin for WordPress. This one is another feature-heavy plugin and offers a multitude of functionality. For starters you will get access to different type of opt-in forms like fly-ins, below post, inline, locked content and widget. Then there are different trigger options as well. However, an exit intent trigger is unluckily missing. Customization options are also limited to colors, and not much design options are available. However, the main highlight of the plugin lies in the fact that it provides easy integration with a lot of email providers.
OptinMonster offers another great email list building solution. It comes with some unique features that have managed to capture a place amongst WordPress users. For starters, it has an extensive list of opt-in form types including popover, slide-in, canvas, and much more.
Then you will get access to a great selection of templates to mesmerize your readers into making the click. You also get control over the display rules which gives you the possibility for complex automation. Apart from all this, you also get custom CSS support, A/B split testing, page level targeting, shortcode support and much more.
The LeadPages WordPress plugin is a part of an entire platform which is dedicated to helping you build your list and grow your business. It also comes with two added features namely LeadBoxes and LeadLink. With LeadBoxes you can create a 2 step opt-in with ease whereas, LeadLinks helps your subscribers to join your lists, sublists, or option to subscribe to a webinar, and much more.
Notable features of includes the huge number of landing page templates, built in split testing and analytics, completing hosting for your landing pages, digital asset delivery, and much more. On top of this, LeadPages support all major email service providers.
Mail Optin is another WordPress plugin that allows you to grow your email list by converting your visitors into subscribers. The plugin is perfect for engaging with your visitors, it allows you to send automated even triggered emails. The plugin aims to be a sole option for all your customer acquisition, lead generation and Newsletter requirements.
The plugin offers several options for forms to maximize conversion, be it Lightbox popup, Slide-in, Notification Bar, Sidebar or even Call to Action Button. Features include Multiple Templates, Email Triggers, Page-Level Targeting, Built-in Analytics, Exit Intent and much more.
So this was our list of the best WordPress Mailing List Plugins For List Building. Hope you found this read to be helpful. If you decide to use any of the plugins we mentioned here, or if you are already a user, then do remember to leave a comment about your experience using them.