Ptengine is a user-friendly, free web analytics and heatmap platform. Nowadays, it is becoming more important for companies to have all available information to understand their target audience. A new and not often used way to do this is through heatmaps.

Ptengine has come up with a very useful technology that gathers all the important information and delivers to you within minutes. Their awesome technology helps owners redesign their websites to make it more user-friendly.

Ptengine was founded in 2010 and is providing analytical data to more than 10,000 companies worldwide. Let’s look at some of the important features of Ptengine.

Heatmap

Heatmap is the main feature of Ptengine and their biggest distinguishing feature is their ability to support responsive design. Heatmap enables you to view themographic visualization of the areas in your website where visitors spend most of the time. Their technology helps you understand the position of each click on your website. It also offers page analysis, click map, scroll map and the ability for every company to see how visitors are behaving on their app at any given time.

Group Analytics

It offers features such as Exact Match, End Match, Head Match and Regex that can help you analyze pages that have different aspects in common.

Optimization For Conversion

The main purpose of Ptengine is conversion in the hands of people, you can easily setup the conversion funnel. Optimizing the funnel and applying Ptengine’s heatmap analytics tool will convert visitors into customers.

Multi Device & Multi Domain

Ptengine enables you to collect or separate traffic from any device. You can use Ptengine’ heatmap feature for a thermographic representation of how user activity differs depending on device. Ptengine also lets you create and manage multiple domains under one profile, enabling you to collect and analyze huge amounts of data from different sites in one dashboard.

Real time analytics

Ptengine provides a more indepth real time data. While other tools will tell you about your visitor’s location and what site they enter from, Ptengine also reviews their browser and operating system.

Final Word

Ptengine is a stellar data analytics tool for those who want to make their website user-friendly and improve customer experience by providing information they need. It is absolutely free to use unless you want the added features. Ptengine is highly recommended for those who wish to improve user-experience and conversion rates.

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