Guest blogging is one of the most effective method to earn a backlink and expand the reach to a new set of readers ever since the tradition started.
Some people are doing it within the guideline, some are miss using it. If you ask the most effective way to expand you reach to any of the best bloggers in the world they will definitely list out guest blogging as one of the main point.
Matt Cutts of Google calls off guest blogging with a recent post on his blog. He has been sharing his views on guest blogging over the years finally calling it off.
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
But, is the scenario that bad? may be for some. That’s true if you don’t have control on the kind of guest post you receive, the kind of likes inserted on those articles, if the links dofollow or nofollow, lot of thinks to look into.
Personally I believe if you don’t have time to look into each and every link going out from your site, better nofollow all outgoing links completely, if you are on WordPress don’t worry about how to deal with making links nofollow, we have some great plugin which will make all outgoing links nofollow with just a click , check this plugin called Nofollow for external link.
Is Guest Blogging Really Dead?
I’m sure not, if you know who is writing on your site, know their online reputation and quality of post they generally produce we are good to go.
No technical difference between guest post and a normal content
There is no technical difference between any guest post and a normal post and algorithmically Google can’t differentiate between guest post and other posts.
However, more than Google you need to take care of the quality of your blog, because if you creating any issues to Google they will simply ban your blog and their problem is resolved what about you?
Matt Cutts makes the statement clear
Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.
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