Growth Hacking is a marketing technique and a hot topic in the current startup world. The new study focuses on the growth of the startup/idea/product through different metrics and the end result is more engagement and profit for the organization.
Today, I will go to some of the important tools that anyone can be used to leverage their growth using WordPress. WordPress is crisp, powerful and offers the arsenal to create an online business from scratch. The key idea here is to build with tools. Tools(also known as a plugin in case of WordPress) offers the flexibility to get started with WordPress.
Leveraging plugins is the key to growth. If you know which channels to leverage and the appropriate plugin to use, you will be glad to see the growth you are able to grab in a short amount of time. So, without wasting much time, let’s get started with Growth Hacking plugins for WordPress.
Choosing the right plugin is important for any WordPress website. Currently, there are more than 40,000 plugins in the WordPress repository and that can make the task of selecting the plugins can be a tough one. Learning which one works better can be both a time-consuming and that defeats the purpose of growth hacking. The tools/plugins will help you to move forward in the right direction and enable your business to grow with correct parameters.
Getting the right setup will propel your website and help you focus on the growth rather than the technology that run your business.
Also, WordPress as a CMS is so much better compared to other CMS available in the market. It is used by 24% of the websites and that’s huge. The number in itself speaks about why business choose WordPress as their CMS.
SEO is important. If you want to grow beyond your current reach, the best way is the Search Engine Optimization. SEO is big, and there are many ways to get started. The first step is the on-page optimization.
WordPress is SEO ready, but it does lack the tools/features that make it SEO ready. The great thing about WordPress is its ecosystem which offers the right set of plugins whenever needed.
Yoast SEO takes care of all the on-page optimization including the meta description, focused keyword and other vital statistics on on-page SEO.
With this plugin, you can make your WordPress website ready to launch in the mists of the Google, the only requirement being that you publish great content according to your niche and also do proper Off-page SEO optimization.
Email Subscriptions is the most useful and powerful way of getting your WordPress website moving along the right direction. With proper setup, you can double your growth.
The first step is to grab user emails. The only way to get them is to provide great content, eBooks for free. Users love free stuff and if it is useful, they are more inclined to exchange their email address for this.
MailChimp is one of those plugins that you can use to compose your email and capture them. Couple with WP Subscribe, you get one of the best combination for growth hacking.
Open the doors for your users. No one is perfect and if you are not listening to the users, you are missing a lot in terms of growth and improvement. Services, in particular, need to know their users much better than anyone.
With Contact Forms 7, you get access to the form creation tool for WordPress. Contact Form 7 is extremely popular, and this makes it the choice for growth hacking. Listen to users and solve their problems as their problems are the problems of business.
Live Chat is important for any business. Just like contact forms, Live Chat plugins acts as a portal to customers. If you have a business that requires support, live chat is necessary.
According to me, Olark, and Zopim are great options for live chat plugin integration.
Live Chat offers instant interaction with the visitors and enables you to convert easily. Without the live chat plugin, the visitor will be left with the less options, which in turn decrease the chance of growth.
You can check out Live Chat Plugin article on IndexWP for more options.
WordPress is great, only if you are leveraging it in the correct way. I tried to list the basic plugins that can enable any WordPress website ready for unparalleled growth. There are also many other plugins that businesses can use, but the above-mentioned plugin are the core of any WordPress website. Website loading speed is also an important factor for websites and I think if you want to retain the visitor and convert, you need a website that loads less than or equal to 2 sec.
The end result is better user interaction, less bounce rate, increased profit and a growth rate that you should be proud off. One more thing that I want to say is the plugin alone cannot make things change for your business. Any business runs around the service/product you are offering and if it is lacking in that department, no plugin can help you achieve growth. The real growth happens when you solve the problems of the market and make them yours.
If you think that more plugins should have been mentioned in the article, then comment below. Also, share the article with your friends and family.